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Case Study · 5 min

Own stack

A media-requests bot: how one AI-drafted reply became a federal-media article and a corporate contract

May 20, 2026 · Anna Petukhova

Parses journalist requests from email, surfaces the relevant ones in Telegram, and drafts replies from a knowledge base. One answer became an article on MIR24, ~3,000 site visits and a corporate contract.

This article will be filled with the final copy you send next. For now, the layout is in place — editorial column, generous whitespace, monospace captions, and a sidebar CTA on desktop.

Why this matters

Most AI projects fail not because the model is wrong but because the workflow was never owned end-to-end. Pick one workflow. Ship it. Measure it. Then move.

"If a pilot can't reach production in a week, the scope is wrong — not the tech."

What we did

Placeholder body copy. Replace with the full article when ready.