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Essay · 6 min

The ROI of one workflow

April 12, 2025 · Anna Rayskaya

Why 'AI strategy' is mostly procrastination, and what to ship in the first 14 days.

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Why this matters

Most AI projects fail not because the model is wrong but because the workflow was never owned end-to-end. Pick one workflow. Ship it. Measure it. Then move.

"If a pilot can't reach production in a week, the scope is wrong — not the tech."

What we did

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