Essay · 6 min
The ROI of one workflow
April 12, 2025 · Anna Rayskaya
Why 'AI strategy' is mostly procrastination, and what to ship in the first 14 days.
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Why this matters
Most AI projects fail not because the model is wrong but because the workflow was never owned end-to-end. Pick one workflow. Ship it. Measure it. Then move.
"If a pilot can't reach production in a week, the scope is wrong — not the tech."
What we did
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